Monthly Archives: March 2016

How To Maximize The Services Of Transportation Companies

downloadCorporate transportation is not all about transporting your personnel from point A to point B. Plenty of things will definitely happen between their pickup point and destination. Your employees are indeed among your valuable assets. Thus, you must get them to their intended destination in a safe, efficient, and quick manner. And a lot of that will greatly depend on selecting the right partner among transportation companies. But how will you assure that you will be making the best choice? Experts have shared some of the important points that you must consider.

Do your own research – Services offered by a reliable corporate transportation company will provide you with different benefits. These include prompt arrival at destinations along with cost savings. But in order for you to fully enjoy these benefits, you need to invest sufficient resources toward research on every possible choice. Begin by creating a list of possible companies to hire. Do a thorough background check on every company on your list like their professionalism and reputation. To see what past and current clients must say about the company, use the Internet. Check also the services they offer and see if these will match your own requirements and needs. When interviewing each candidate, you must pay attention to how they communicate with you. This will definitely give you a glimpse of the professionalism, attention to detail, and courtesy that a firm has to offer.

Do not rush the process – If you rush through the selection process, this can lead to poor decisions. If you invest resources for research, you can take a considerable amount of time; however, the right choice will make your first investment pay off. In case you have a hard time selecting among seemingly equal companies, consider going with your gut feel. Also, choose one that you feel you can trust. Bear in mind that trust is very crucial in cementing a very solid relationship that must be cultivated through the right communication.

Work with a reliable transportation company – After you have chosen the best, trusted transportation company, your job is not yet done. If you want to reap the benefits of working with such expert for your employees, you must be ready to put in some work as well. This further means making sure that your chosen firm is fully informed about your needs and other important details. This will help prevent any mishaps that can lead to added costs, tardiness, or even bad reputation.


The ONE Thing Every Business Needs To Do

download (9)A couple of weeks ago, I was coaching/consulting/just chatting with a sci-fi-fantasy author to write her bio.

She said something that really stuck with me –

She has decided that she doesn’t want to be spending her time chasing after all those “things” people are “supposed to do” online. She has no interest to blog weekly, to crush it on social media, or to create a course.

All she wants to do is to tell good stories – stories that people enjoy reading. Stories that deliver a satisfying reading experience. Stories that respect the readers’ time (and intelligence.)

She said it so matter-of-fact-ly. Nothing apologetic about it.

A stake in the ground. A breath of fresh air. A clear conviction.

More often than not, when I get on the phone with folks, they’d tell me a laundry list of “marketing activities” they plan to do.

Then they start talking about why they’re stuck, what haven’t been checked off the list and how that technology thing is keeping them stuck etc. – often with an apologetic tone.

That apologetic tone is deadly. It makes us shrink. It takes us away from what we KNOW is the right thing to do for ourselves, our clients and our messages.

It makes us conform without enough discernment.

We live in this business-coachy-bubble filled with marketing-should’s.

We’re sent in a dozen different directions, trying to “market” our businesses.

Forgetting what drove us in the first place.

Forgetting that we didn’t start our businesses so we can market some stuff.

Forgetting that at the end of the day, if we don’t create meaning and deliver value, we don’t have anything worthwhile to sell. Then everything you’ve learned about marketing and selling is moot.


More often than not, we’re making things more complicated than they need to be.

Don’t drown yourself in two dozens business strategies and marketing tactics, wondering where to start and get stuck in analysis-paralysis.


Start with your distinct POV, your unique contribution.

Start by creating meaning.

“Doing good work” doesn’t mean getting stuck in perfectionism.

It doesn’t mean you’ve to make it perfect before you sell anything.

Doing good work is an attitude.

Put YOU into the work. No fear, no compromise, no diluting your message because you worry about offending people or excluding clients. Tell the Truth.

As good as you can get it with what you’ve at the moment; with honesty, confidence and conviction.

Good work also means SHIPPING the damn thing. If you don’t deliver the goods, it’s not doing anybody any good.

When you do good work, when you identify the meaning in that work, when you map its relevance to your niche – then the next step comes naturally…

Talk about it.

When you do good work and do enough of it, you’ll know your expertise and offering inside out so you can talk about it in a way that articulates why it’s relevant and meaningful to your clients.

Sure, you may need a different perspective to see all the pieces and some help to massage the language… but you gotta have quality raw materials.

Garbage in, garbage out. Without meaningful input, marketing is a hamster wheel.

Here’s what I tell anyone who wants my copywriting fairy dust – I CAN make their stuff sound really good. However, if they aren’t doing good honest work, the disconnect will eventually bite them in the ass.

Do good work, and you can sell with confidence, conviction and alignment.

Keep it simple, sunshine.

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Through her unique blend of Business + Marketing coaching/consulting with a Mindset + Psychic Twist, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts Рby way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry.


Ascertaining Right Translation Prices

download (8)If you are a brand that has opened up to the strong forces and opportunities set forth by globalisation then you must have started zeroing in on a good marketing strategy in accordance with these new-found goals. Within this marketing and communication mantle, you would, sooner or later, find translation emerging as a significant factor either contributing to or challenging the milestones towards new goalposts.
You may either go for a well-entrenched player closer home or you may consider someone native and also enabled with a good grip on the local market as per your new market targets. There is also a possibility of bringing in the best of both the worlds by choosing someone who comes with as much international expertise as with a localization edge.

If you look around prudently and patiently, you will find certain translation service providers who offer numerous advantages. Not only do they carry a lineage and experience clout of several years or brands under their belts, but they also offer resources and expertise that a specific local market would ideally desire.

When negotiating and finalising contracts with a translation service provider, you may find some differences in translation rates and the way they operate. For an independent translator, the prices offered could, in all probability, turn vastly lower than what a full-fledged, high-scale firm might put on the table.

You would have to dissect your priorities, affordable financial levels, and your overall strategy before deciding what you want to pick. It is highly recommended here that you avoid the mistake of making such mission-critical decisions based on the narrow lens of pricing alone.

Pricing often fails to incorporate the big picture. A multi-service firm may charge higher rates but that kind of requirement often comes with an extra buffer that cushions and complements a translation job. There is a multitude of services involved (project management or multilingual media monitoring), to name a few; that explain the extra difference.

Translation prices quoted by individuals may not even reflect the equally important but side-sliced work of Proofreading, Audits, Quality Control, DTP Checks, and Iterations. It is advisable to check for such components well in advance while handing over crucial contracts. Apart from this, service providers differ in their ability to serve languages across the world. As a global brand you may want to work with a service provider who offers maximum language translations, so whenever you launch in a new geography, you don’t have to look for a new provider. The prices also differ between languages even with a single service provider. The rarer a language is used, the higher is the rate for the same. Apart from this, prices go up depending on what kind of output is required, based on the value addition to the basic task of translation. The text costs less, design output is more. The design costs lesser than a multimedia voiceover project and so on.

The translation rates would also swing massively when one considers high-quality, high-outcome, intensive services like transcreation, software internationalization, and localization in the overall framework.

Do not settle for rates based on the basic work alone for what matters at the end of the day is the overall quality, consistency, edge and impact of the work. What would be more decisive is the alignment of the outcome with the organisation’s strategy instead of a run-of-the-mill work produced on conveyor belts. A service that entails and caters to all possible factors converging beautifully in defining the impact of a translated communication is what you should be eyeing for. Look at the price factor, but look at it from a broad and top-rung perspective.

I am an Expert in the medium language translation services. I have working knowledge in translation prices, conduct Multilingual media research, and provide Multilingual Translation services.


Office Space for Start-Ups at Bangalore Metro Stations: Will It Work?

download (7)One of the interesting real estate news in the recent times is that, Bangalore Metro Rail Corporation Ltd. (BMCRL) providing office space for the start-ups in five of its major stations. Yes, if everything goes well, we’ll soon have start-ups operating in metro stations of Bangalore.

UA Vasanth Rao, the General Manager of Finance at BMRCL says that the companies will have to bid for 31 office spaces of 100 sq. ft. to 4000 sq. ft. with the price ranging from RS 35 per sq. ft. to RS 120 per sq. ft. (price depends on the stations). And, the five metro stations to have office spaces are Baiyappanahalli, Indiranagar, Trinity, Vivekananda Road and Halasuru.

Not workbenches, but proper offices

Currently Bangalore Metro Rail Corporation Ltd. has 31 operational stations from Baiyappanahalli to Mysuru road (18 km) and from Nagasandra to Sampige road (13 km). Having some good number of operational stations, Pradeep Singh Kharola, Managing Director of BMRCL says that they have crafted the space for start-ups and ecommerce companies. He also says that, they aren’t some workbench projects, but proper offices for start-ups.

It looks more like encouraging the start-ups to set their offices as BMRCL is also being flexible in terms of criteria (one such thing is related to net worth). Pavan Sheth, a system engineer employed with workbench projects says that, many start-ups are already visiting the makerspace, as the rents for office spaces in the city are very high. Office space rent has been the biggest problem for most of the start-ups these days, and if they get a space for low price, a huge problem is solved.

Shashank Somanna who has been running skating classes at Swamy Vivekananda Road

metro station for the past 9 months has said that, the rent is very less when compared to other places in the city and it’s good to start with, as numerous people pass through the metro station every day.

Will it work for start-ups?

Earlier, BMRC had given a statement saying, there are a few stations that cannot be given to companies for commercial activities. It was just that, they wouldn’t have got good rentals as there was very less footfall in the metro station when the service was started. Now the case is different, and many entrepreneurs are interested to start their office in metro stations. But the question is will metro offices be able to reach up to the employees’ expectation from workplace?

There are both pros and cons associated with having your office at a metro station. As already told, footfall is the primary thing as there are numerous people who pass through the station every day, and the company gets a great exposure. Also, it’s easy for your employees to reach office on time, as it’s in the metro station itself.

But what’s been the concern for most of the entrepreneurs is the productivity and efficiency of the employees. Will the employees really be able to be focused on their work? We all know how busy the metro stations will be; what disturbs employees the most is the environment with trains passing around quite often! It’s really a point to be thought of.

However, there are plenty of fully furnished and inexpensive office spaces in Bangalore. All you need to do is to seek help of an expert commercial real estate agent who can help you find an amazing office space for your business. Ultimately it’s the employees’ efficiency and productivity at the workplace is what matters.

Furnished Office Bangalore – an experienced commercial real estate agent helps you find an ideal office space for rent in Bangalore. Get in touch with us if you are looking for a commercial office space in Bangalore..