With thousands of trade fairs and events to attend each and every year to promote their organisation and their services, companies can find themselves looking for the best exhibition stand designers in order to produce a stand-out booth to best represent their brand. With many experts in the field advertising their services, it is important to recognise quality.
There are many well established exhibition stand designers along with exciting and innovative newcomers, yet there are always some very specific similarities that the best service providers have that are important to look out for when making a hiring decision.
The first of these factors is the understanding of trade fairs and other industry events, as there are many aspects of these events which are critical to the success of a stand design or company presentation. These include the layout of the event, the direction of footfall, the size of allotted stand space and much more.
Exhibition stand designers which have extensive experience of these different factors are best placed to analyse each individual event and produce an effective plan and stand design that can overcome potential issues as well as capitalise on the natural advantages of a stand slot, a stand position or a particular type of event.
This understanding only comes with experience, which is why you should look for this when hiring a service provider to help you. Whether a start-up company or a well established one, look at the individual experience and knowledge of the team which will be working on your specific project.
Next, a sign of the best exhibition stand designers is that they will have won industry awards for effective design and innovation. This is a very competitive industry, and the best designers will have set themselves apart from the pack and have a track record of success.
However, you should look for awards that are meaningful for you and your particular aims. If you work in the science and technology sector, a company which has produced an award winning stand for a company in this field is a good sign that they might be the right choice for you. The same applies for any other field or type of business.
The best designers will also have regular customers that keep returning to use their services; indeed, a strong ongoing relationship with several leading brands is also an indicator of quality, as it shows reliability and the ability to deliver time and time again.
Many of the top exhibition stand designers are considered partners of the companies they work for, and this is unsurprising – each exhibition stand design has the power to help a brand succeed or fail at each event attended. As exhibitions are often difficult to make an impact at due to competition, a company with satisfied repeat customers is a strong sign of a good design company.
A final factor that sets the best apart is a commitment to quality at every step of the process. This includes the design stage, the build stage, the delivery stage, the set up stage and virtually every other part of the endeavour. Many of the best companies have a quality guarantee, and can explain in detail the quality controls in place at every step of the way.
An indicator if quality is attention to detail at every stage in the process. This includes the initial consultation, the project management, the choice of construction materials and the mode of delivery. A company that focuses intensively on quality at every stage is a sign of a exceptional service provider that is well worth investing in for your trade fair or event.